In this post I want to clarify things about what is "Geenwashing" because seeing this term it at first hand misleads people. I'm going first to Speak about Promoting Bio consumption, then I'll discuss this new term or behavior called Geenwashing because we need to distinguish between what is really Good to our environment and what is misleading and may add mud to clay.
Let me start by mentioning
Priority should be given to maintaining and improving the capacity of high potential agricultural land to meet the needs of a growing population. Our country Tunisia and most of African countries are no exception and business leaders or investors are doing what they can to achieve this.
However, to maintain viable land / human ratios, it will also be necessary to conserve and restore the natural resources of low potential lands. The main instruments for sustainable agricultural and rural development are general policy and land reform, participation, income diversification, land conservation and improved management of inputs. The success of sustainable agricultural and rural development will largely depend on the support and participation of rural populations, public authorities and the private sector, as well as international cooperation, including at the technical and scientific levels.
action 21 chapter 14
In planning how to use our precious soil, we need to involve everyone: indigenous people, women, youth, scientists and rural development experts; Agenda 21 encourages better conversation and greater exchange of information but does not address the essential area of land ownership. No agriculturist will be completely happy if he has complete control over his land.
Soil degradation sometimes comes from overgrazing. In the United States, 85% of land impoverishment is directly caused by raising livestock for consumption. In addition, 50% of drinking water resources are used to irrigate pastures and fodder crops. Adopting a vegetarian diet or reducing the consumption of meat would certainly bring ecological benefits.
An increasing number of farmers are concerned about the effects of chemicals on the environment and have adopted organic methods. These farmers use natural compost and animal manure to fertilize their fields. They prefer to alternate harvests instead of practicing the same field every year. In this way, they do not deplete the soil and prevent the proliferation of pests harmful to a particular plant. They do not use insecticides but, on the contrary, increase the natural resistance of plants and animals to insects and diseases.
Obviously, there are disadvantages: it takes at least two years for the soil to be free of the chemicals that have been spilled there. During this time, the farmer will not gain much. Organic farming also requires more labor, more workers and will therefore be more expensive to produce. These and other reasons explain why there aren't many organic farmers yet.
Moreover, there are many farmers who use the word "organic" to sell their products and it is called: Green washing:
is the use of green labels to show that the product is organic but in reality it is not cheating to deceive consumers
Greenwashing consists of greening the image of a product, of a company, by giving a virtuous image without necessarily offering a sustainable service. It is about communication without actions. Greenwashing is an act of deceiving consumers regarding environmental practices or the environmental benefits of a product or service that are advertised but not realized in practice by a company.
The first time that greenwashing appears, it is at the end of the year 1980 on behalf of companies which wish to sell their products as organic products.
I 've done my best to create a different post while keeping faithful to my resources. Am learning bit by bit how to use resources so I want to give A huge thanks to the Hub and to the British council which gave us a voice and filled our Time during this lockdown with this Global conversation.